Practical AI strategy
for small business owners
Clear, grounded guidance for putting AI to work — without the overwhelm.
Never lose a lead to a missed call. When a call goes unanswered, your caller instantly receives a friendly text that opens the conversation and captures the job — optionally powered by an AI assistant that answers questions and books appointments automatically. Built for contractors and home-service businesses.
SunRay Strategy provides AI consulting and implementation services to small business owners. We help clients identify, set up, and integrate practical AI tools and automation — such as customer communication systems, client acquisition, lead follow-up, appointment scheduling, and workflow automation — to improve their operations, productivity, and revenue. Services include consulting, strategy, app development, training, and ongoing advisory support.
SunRay Strategy was founded by Ray Torres, who brings 35 years of software engineering experience — including 13 years as Senior Principal Software Engineer and Tech Lead in the Airspace Operations Laboratory at NASA Ames Research Center. He helps small business owners cut through the noise and apply AI with clarity, judgment, and care.